One-page client case studies (Retail)

Emirates NBD retail banking case study

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Page 0 of 0 | Emirates NBD Retail Case Study Emirates NBD Retail Case Study Emirates NBD is the largest bank in the United Arab Emirates (UAE) and was the product of a 2007 merger between Emirates Bank International (EBI) and the National Bank of Dubai (NBD). They have operations in the UAE, Egypt, Saudi Arabia, Qatar, Singapore, and the UK, with representative offices in India, China, and Indonesia. With strategic goals to optimize end-to-end processes and improve turn-around times, Emirates NBD recognized that they needed to implement a more advanced solution that would enable more pricing flexibility and help them achieve their goals. BUSINESS CHALLENGES BUSINESS OBJECTIVES SOLUTION Based on these requirements, the bank selected Zafin as its provider of choice following a competitive RFP process. The flexibility and ease of operating Zafin's miRevenue was cited as the key advantage in meeting the challenges Emirates NBD faced in the retail banking sphere. Zafin consultants helped the bank in all phases of the project lifecycle from scope definition, requirement elaboration, solution design, and implementation. The base implementation of miRevenue solution went live at the end of August 2014, providing Emirates NBD with: • Product management capabilities to create and manage products, bundles prices, and benefit policies • Ability to calculate fees, charges, and discounts • Reporting for pricing, promotions, campaigns, waivers, discounts, and rebates • Policies for automated upgrade or downgrade of customers by segment Emirates NBD's core system was not designed to allow for flexibility in pricing or to support multiple pricing models. This resulted in complex and costly code changes to the core, while lengthening the roll out period of new products and services. Furthermore, the bank's existing system did not allow for dynamic relationship-based pricing solutions which are necessary for Emirates NBD to remain competitive in the market. These issues, along with optimizations goals to enhance revenue growth, reduce costs, and improve time-to-market, led to the decision by Emirates NBD to look for a solution that could help solve their problems. • Improve revenue growth • Reduce costs through faster product launches • Reduce areas of revenue leakage • Reduce costs of compliance Create end-to-end optimization and improve turn-around times to: RESULTS • Significant targeted cost reductions through new found ability to launch products and make pricing changes faster • Incentives encourages clients to use internet banking instead of branches, resulting in reduction in channel costs • Successfully targeted SME segment by refining fees To learn more about how Zafin can help you with relationship-based pricing, visit

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